As one of the world's largest law firms, Baker & McKenzie is renowned for its experience with, and ability to handle, international legal issues.
However, in today's networked, global economy, what is a local issue in Chicago may have direct application to business and legal challenges in Paris and Beijing. By engaging Baker & McKenzie for these local needs, the client automatically gains access to a wealth of aggregated knowledge that few firms can match.
To amplify this unique brand message, The Monogram Group has crafted an advertising campaign for Baker's Chicago office. In each ad, a seemingly ordinary situation occurring in a local context is depicted against the headline "Think of the Global Implications." The copy connects the visual to the underlying legal circumstances and Baker's Unique Selling Proposition.
The ads are appearing this fall and winter in Crain's Chicago Business and event programs at the Lyric Opera and Chicago Symphony.
THE MONOGRAM GROUP INC.
161 North Clark Street, Suite 3050
Chicago, Illinois 60601
tel: 312.726.4300
fax: 312.726.4308
For more information on these success stories and to create one of your own, please contact Scott Markman, President, today at smarkman@monogramgroup.com
or call 312-726-4300.
›› monogramgroup.com
