PORTCO

SurfacePrep

PE

I Squared

CORPORATE

Sensata

A full-spectrum approach to brand-led growth–35 years in the making.

From pre-close diligence to post-close positioning, integration and GTM execution, we apply a rigorous, Fortune 1000-level approach to brand strategy, design, and activation – ensuring each portco brand differentiates, scales and maximizes valuation at exit.

Pre-Close

Unique insights that augment other diligence.

Foundation

The strategic framework to develop a high-value brand.

Expansion & Integration

Seamless evolution for maximum impact.

Exit

Company preparation that maximizes valuation at exit.

Our portco services

Some of our clients

Latest

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Podcast - Episode 24

PE in The Great White North

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Press

The Do’s and Don’ts of an Effective Brand Apology

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Insights

What Lower Middle Market Companies Can Learn from Big Brand Builders

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Press

That Controversial Swatch Ad Was No Mistake

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Podcast - Episode 23

The PE Guy Unmasked

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Podcast - Episode 22

Beyond the J-Curve: Leading Boldly in Private Equity (Part 2)

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Press

Can Nike Win Back Its Sneakerheads?

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Podcast - Episode 21

Disrupt or Be Disrupted (Part 1)

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Insights

Brand Exit Strategies: Maximizing Valuation and Market Perception During Divestiture

Media coverage