PORTCO

SurfacePrep

PE

I Squared

CORPORATE

Sensata

A full-spectrum approach to brand-led growth–35 years in the making.

From pre-close diligence to post-close positioning, integration and GTM execution, we apply a rigorous, Fortune 1000-level approach to brand strategy, design, and activation – ensuring each portco brand differentiates, scales and maximizes valuation at exit.

Pre-Close

Unique insights that augment other diligence.

Foundation

The strategic framework to develop a high-value brand.

Expansion & Integration

Seamless evolution for maximum impact.

Exit

Company preparation that maximizes valuation at exit.

Our services

Two people stand in front of a whiteboard, one writing while the other observes. The board is filled with diagrams and the words Mid Tail Keywords and Long Tail Keywords, reflecting their focus on GTM strategies. Both are dressed casually, embodying a blend of creative flair and strategic insight.

Your operating partner in portco brand, sales & marketing initiatives

We are the world’s most experienced brand & GTM agency for PE firms and their portfolio companies.

Private equity

Some of our clients

Latest

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Podcast - Episode 19

Landing & Expanding in Europe: Insights on Transatlantic Growth & Capital

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Podcast - Episode 18

Decoding PE Talent: A Founder’s Journey in Search & Market Insights

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Article

Human Capital & Brand: Alignment in Value Creation

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Podcast - Episode 17

The Growth Formula: Scaling, Strategy & Brand Equity

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Podcast - Fungal Takeover

From Branding to Growth: PE’s LinkedIn Flywheel

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Podcast - Episode 16

Brand Value Creation: Go Big or Go Home.

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Article

Unleashed: Conducting a Brand Diagnostic

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Article

Portco Brand Strategy & Architecture Decision Factors Guide

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Podcast - Episode 15

Deal Matchmaking: Creating Value and 2024 Deal Trends