PORTCO

SurfacePrep

PE

I Squared

CORPORATE

Sensata

A full-spectrum approach to brand-led growth–35 years in the making.

From pre-close diligence to post-close positioning, integration and GTM execution, we apply a rigorous, Fortune 1000-level approach to brand strategy, design, and activation – ensuring each portco brand differentiates, scales and maximizes valuation at exit.

Pre-Close

Unique insights that augment other diligence.

Foundation

The strategic framework to develop a high-value brand.

Expansion & Integration

Seamless evolution for maximum impact.

Exit

Company preparation that maximizes valuation at exit.

Our portco services

Some of our clients

Latest

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Podcast - Episode 21

Disrupt or Be Disrupted (Part 1)

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Article

Brand Exit Strategies: Maximizing Valuation and Market Perception During Divestiture

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Podcast - Episode 20

Deal Economics, in Real Time.

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Podcast - Episode 19

Landing & Expanding in Europe: Insights on Transatlantic Growth & Capital

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Podcast - Episode 18

Decoding PE Talent: A Founder’s Journey in Search & Market Insights

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Article

Human Capital & Brand: Alignment in Value Creation

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Podcast - Episode 17

The Growth Formula: Scaling, Strategy & Brand Equity

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Podcast - Fungal Takeover

From Branding to Growth: PE’s LinkedIn Flywheel

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Podcast - Episode 16

Brand Value Creation: Go Big or Go Home.