Sensata Technologies earned its reputation as a leading sensor manufacturer for internal combustion driven vehicles.

Recognizing the global trend towards electrification of all things, Sensata invested heavily in growing their electrification technologies portfolio through acquisition and organic growth. As a result, the need to make electrification THE story of the company’s future, and the key driver in shareholder value, became paramount.

Building on the brand system we created for Sensata INSIGHTS, Sensata Electrification is a branded strategic initiative that broadly applies to every business unit at Sensata, not just autos and heavy vehicles. Sensata Electrification also encompasses the integration and sunsetting of disparate acquired brands in favor of an umbrella brand strategy that accrues brand equity to the master brand.

Our work on Electrification impacted every function at Sensata from Investor Relations to Industrial Purchasing. Beyond a full brand program build, we collaborated closely with Sensata on preparing presentation materials for their annual Investor Day, as well as launch materials for the CES Trade Show in January 2024.

Throughout 2024 we are collaborating with Sensata management to implement a detailed sunsetting plan for eight of their acquired brands, moving towards a unified Sensata Electrification branded presence.