BRAND DESIGN EVOLUTION
We evolved Deerpath’s design system, eschewing the classic Chrysler building and engineered an elegant, simplified aesthetic for ease of use across multi platforms, and functions.
Deerpath Capital
Reimagining the brand of a leading provider of financing to lower middle market borrowers, serving this segment since 2007.
With a growing, international team of over 80 team members and a need for a refreshed digital footprint, MonogramGroup was engaged by Deerpath with the need to reimagine their brand from top to bottom.
After several research interviews, MonogramGroup presented Deerpath with a refreshed messaging framework. We then revolutionized Deerpath’s brand design, eschewing the stoic nod to the Chrysler building and ushering in an elegant, simplified aesthetic.
This design system and focused messaging strategy became the pillars of Deerpath’s new website. The site went live in early 2023 with a unique menu treatment and several new pages to highlight ESG, Careers, and other important initiatives.
This website also highlights the people of Deerpath Capital with in-office photography, coordinated by MonogramGroup as part of our branded initiative. This photography is featured in the PowerPoint deck and other marketing materials we created as well.
In May 2023, PGIM Real Estate purchased Deerpath Capital.
WEBSITE
Their new website featured a unique menu treatment and several pages to highlight ESG, Careers, and other important initiatives.
