Kelvin Group
Reimagining the brand and creating brand value for an industry-leading holdco that delivers mission-critical commercial and industrial infrastructure solutions.
MonogramGroup was engaged in March 2024 to holistically reimagine and evolve the brand into the preeminent leader it is. Kelvin Group’s rapid organic and M&A growth and aspirations of being the go-to mission-critical infrastructure platform in the market resulted in an expedited timeline to launch the new brand.
We hit the ground running with due diligence research, thoroughly analyzing primary competitors and existing Kelvin Group marketing and messaging collateral. Our exploration led to an objective and differentiated brand messaging and strategy roadmap. From there, we breathed life into the brand through an enhanced design system, a contemporary and responsive WordPress website, and an arsenal of communications templates. Moreover, we conducted a one-day photoshoot at several Kelvin Group locations, capturing the personality and authenticity of the company’s leadership and unsung heroes.
The new website launched in May 2024, demonstrating the incredible collaborative effort to stay on track with the expedited launch objective. We are ecstatic for Kelvin Group to maximize the new brand in the market and look forward to working with them on future engagements.
After crafting a distinctive brand message and strategy, informed by our research and client input, we embarked on designing a website that would not only mirror but also amplify our findings. Despite a tight deadline, we seamlessly integrated our refreshed brand aesthetic with a modern, responsive WordPress site. Our day-long photoshoot across multiple Kelvin Group locations perfectly encapsulated the company’s essence, infusing authenticity and character into its reimagined brand.
Kelvin Group recognizes that their team members are not just employees; they are integral contributors to the company’s shared mission of excellence. Their expertise and dedication are the driving force behind the ability to deliver unparalleled services in industrial and commercial refrigeration, HVAC, and non-destructive testing.
The new collateral materials streamline information into clear, concise, and easily accessible formats. As part of the engagement, we refreshed the PowerPoint, emailer, LinkedIn, and stationery templates to align them with the refreshed brand identity, while effectively communicating key details, enhancing user understanding and engagement.
