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Brand is the tail, and your investment thesis is the dog.
We don’t expect brand to drive platform strategies, but rather align with the perspectives of the PE sponsor to generate maximum value at exit.
So when we’re asked to recommend brand strategy and architecture options for a portco, our leadership team follows a rigorous, structured approach to advise on an optimal answer.
To learn more, enter your email address to download our Portco Brand Strategy & Architecture Decision Factors Guide.