Campany Roofing

Elevating and focusing the brand of Florida’s most efficient commercial roofing company.

Client
  • Reroof Partners

Sponsor
  • Broadwing Capital

Campany Roofing specializes in commercial roofing solutions, excelling at managing complex projects for entire communities and commercial facilities with unmatched scale, integrated capabilities, and processes. Their Gold Umbrella Maintenance Program sets a new standard in Florida, offering 24/7/365 emergency response and detailed reporting as part of one of the state’s most comprehensive maintenance agreements.

Recognizing the need for an elevated brand presence and an immediate sales presentation, Campany partnered with MonogramGroup to redefine their message and visual identity. Through an intensive discovery process, MonogramGroup immersed themselves in Campany’s business strategy and unique market approach to capture the essence of their leadership in Florida's roofing industry.

Over a four-month collaboration, MonogramGroup delivered a refined messaging platform, a refreshed logo and visual identity system, a new website, targeted sales collateral, and a strategic go-to-market launch plan. This work positioned Campany Roofing to communicate their promise of efficiency and quality more effectively while equipping their team to target key commercial prospects such as homeowners and condominium associations with confidence.

Logo showing a house with a large umbrella overhead. Below, the text reads Campany Roofing.
A collage of slides from a brand guidelines document, showcasing sections like Benefits, Brand Foundation, Logo Do Nots, Colors & Fonts, and Attributes, with images of people, construction elements, and various text.
A collage of slides from a brand guidelines document, showcasing sections like Benefits, Brand Foundation, Logo Do Nots, Colors & Fonts, and Attributes, with images of people, construction elements, and various text.

WEBSITE

We built brand value for a regional roofing powerhouse by designing a dynamic, user-focused website with a strategy-backed sitemap, compelling visuals, and clear calls to action, ensuring it effectively highlights their expertise, strengthens customer trust, and positions them for sustained growth in a competitive market.

Tablet screens display various web pages for Catalan Building Solutions, featuring construction projects, roofing details, and business information. Some pages show workers in safety gear, and others highlight company achievements and history.
Five smartphones display various screens of a roofing companys website. The screens feature roofing types, company contact info, a quote request button, roof maintenance images, and completed project photos.
A construction worker in a bright yellow safety helmet and neon green shirt stands on a rooftop, secured with a safety harness. A ladder is visible in the foreground, and there are some out-of-focus leaves on the right.
Roofers wearing safety gear work on a tile roof under a clear blue sky. Some carry tiles, while others adjust ropes and equipment. A ladder leans against the roofs edge.
Workers in safety gear install roofing tiles on a sloped roof under a partly cloudy sky. A city skyline with tall buildings is visible in the background.
Construction workers in safety gear stand and work on a large stack of drywall panels under a cloudy sky. The foreground shows neatly piled panels, while the background features two workers wearing helmets and reflective vests.
A construction worker in a white hard hat is standing on a wooden roof, looking down. The sky is partly cloudy. Another worker in a blue shirt is partially visible, working on the roof.
A person in a green shirt and jeans crouches on a roof, using a nail gun. They are securing wooden shingles with one hand while holding the tool with the other. The angle shows a close-up of the action, with blurred shingles in the foreground.

COLLATERAL

We delivered a clear and focused brand strategy and execution for Florida’s fastest roofing company, creating impactful collateral—including sales materials, business cards, signage, uniforms, and vehicle wraps—to establish a cohesive, professional presence and drive growth at every customer touchpoint.

A multi-page brochure featuring roofing services. The cover highlights an aerial view of high-rise buildings and residential houses. Inside, there are sections on property management, roofing types, and customer testimonials.
A set of five promotional brochures for Campany Roofing. Each features images of buildings and services, with titles like Condominium Associations, Homeowners Associations, Custom Builders, and Gold Umbrella Roof Maintenance.

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