With M&A being a key driver of growth in PE deals, sponsors, and company leadership often need to deal with a collection of distinct brands that were once only local, or at times competitors, or offer adjacent products and services that were previously unfamiliar to the platform or other add-ons.
Each acquired brand has its own history, marketplace equity, and limitations. As platforms grow rapidly through acquisition and other financial and operational problems take priority, the integration of these diverse brands becomes a messy and often overlooked challenge. Successfully navigating this requires strategic foresight and careful planning to ensure seamless brand integration and market delivery, ultimately creating value at exit.
