1st & Main

Reimagining a 38-year-old investment brand to align with evolving business strategies.

Client

  • 1st & Main

Sector
Service

The Banc Funds engaged MonogramGroup to reimagine their brand entirely, starting with qualitative and competitive research leading to the development of a messaging platform, a new brand name, a logo and design system, a robust WordPress website and full suite of presentation materials.

Rooted in 30+ years of subregional bank investing, The Banc Funds sought to reinvent itself following hyper-speed industry shifts towards all things digital over the last several years. Banc Funds founder, Charles Moore, and his son William Moore, aligned to bridge the gap between fintech and community banking, resulting in the creation of 1st & Main Growth Partners.

1st & Main Growth Partner’s new brand was unveiled in November 2023.

Aerial view of a cityscape with a large building featuring a green pyramid-shaped roof. Text overlay reads: Capitalizing on technology innovation in financial services with a button below that says Find Out More.
A website layout for an investment firm. It features multiple sections with text and images of business people, financial statistics, and investment options. The design uses green, blue, and white colors with geometric shapes.
Collage showcasing 1st & Main Growth Partners branding with teal and navy colors. Includes a website, statistics on investment, a modern office photo, and two company logos. One logo is on a white background and one on navy.
Geometric design with two overlapping sets of rectangles. The top set labeled Primary Colors includes blue and green. The bottom set labeled Secondary Colors includes a lighter blue, grayish white, and dark navy.
The image displays three types of IBM Plex Sans font styles. Each style shows uppercase and lowercase letters: IBM Plex Sans Bold, IBM Plex Sans Regular, and IBM Plex Sans Medium Italic.
A smiling man with glasses is sitting and wearing a black pullover with 1st & Main Investment Partners and an Adidas logo. He has short hair and is in a bright, modern setting. Close-up of a black travel mug with a twisted design, featuring the logo 1st & Main Growth Partners. In the background, a person is typing on a laptop. The focus is on the mug, which is prominently displayed on a wooden surface. Two notebooks are displayed: one navy with a green spine, and the other bright blue. Both feature the 1ST & MAIN GROWTH PARTNERS logo, with the icon resembling a play button, on the front cover.
Two sheets displaying a business performance overview with charts, statistics, and text blocks in a mix of blue, green, and white. Logos of various companies are featured on the second sheet, arranged in several columns.
A layout of several presentation slides with blue, green, and white color themes. The slides contain graphs, text, and charts, focusing on financial and business data. The branding includes a logo with 5ST-MATH.

DAY IN THE LIFE PHOTOGRAPHY

We planned and produced a library of high quality photo assets to elevate and complement the new brand look-and-feel.

You might Like

#
Private Equity Financial Services
PSP Partners
#
Private Equity Financial Services
Continuim