MonogramGroup

Builders Buying Group was founded in 1999 by Dave DeVries who saw an opportunity to aid builders of single-family homes in Western Michigan trying to compete with national firms that had expanded into their territory – a common problem local builders face. Builders Buying Group aggregates the builders’ purchasing power to garner influence with top suppliers of building materials, arranging programs for its members that include a reduction in hard costs and a rebate structure as well.

The firm has seen steady growth over the last 20+ years, and a new, more aggressive growth strategy lead the client to engage MonogramGroup, to reimagine their brand and marketing footprint and develop a sophisticated, proprietary reporting software and member portal.

Home builders making 50-500 homes a year see themselves deep down as craftsmen – hard-working, nose-to-the-grindstone guys. And, many of them would describe their mission as “building the American Dream.” Our research indicated a mission-driven brand idea, coupled with an “in the trenches with you” tone, would resonate with member prospects.

Foundational deliverables of our engagement were a new brand design system and brand messaging which was brought to life within their website featuring original imagery and customized U/X design.

We collaborated with our software/UX partners at Splice Digital to completely reimagine Builders Buying Group’s member rebate system, taking an analog process being managed by a single individual and expanding it to a full digital experience, complete with a member portal containing a program catalog, news and member events, and more.