Continuim

Creating a brand to support Continuim in driving the growth of industrial businesses through continuous improvement.

Client

  • Continuim Equity Partners

Sector
Service

Continuim Equity Partners was created in Pittsburgh and built on three foundational principles: driving growth through continuous improvement, working solely with regional family-owned businesses, and the belief that meaningful and lasting change comes from all levels of an organization.

MonogramGroup injected these core principles into every touchpoint, from messaging strategy, naming, brand design system, website, marketing materials, social media presence, and an ongoing series of case study videos. Even the name we landed on is derived from Continuous Improvement.

MonogramGroup's efforts on behalf of Continuim paid off in 2022 when the brand won a bronze award at the prestigious national Transform Awards, and an award at the global C2A Show.

In the last two years the firm has closed their first fund, substantially grown their team and successfully exited their first two platforms.

Circular diagram with three orange bars at varying angles, labeled Authentic, Innovative, and Elevated. Each bar extends radially from the center, with a gray base line. Center text: LEADING FORCES.
A side-by-side comparison of two website layouts for Continuim. The old design (left) features a dark theme with orange accents, while the new design (right) uses a light, modern aesthetic with a focus on potential and growth.

Ongoing video series

The centerpiece of their brand launch and growth strategy has been an ongoing series of case study videos created in partnership with All Day Breakfast, MonogramGroup’s video partners. 

Each video addresses a simple question: Why did the seller say “yes” to Continuim, and what is their shared vision for growth and success?

Continuim + Anker
Continuim + Merlot Vango
Continuim + COMTEC
Continuim + Cutting Edge Machining
Continuim + Anchor Holding Group
Continuim + Kottler Metal Products

EMAIL CAMPAIGNS

We craft strategic email campaigns to highlight new deals, exits, and firm updates, ensuring Continuim stays top of mind.

Three panels of a Continuim Equity Partners newsletter in orange and gray theme. The panels feature images, text about achievements, including launches and acquisitions, and a story. The company logo appears at the top of each panel.
Dark polo shirt featuring the logo Continuum Equity Partners embroidered on the front pocket, with a colorful starburst design beside the text. White baseball cap with the word Continuum printed in black on the front. The logo features a minimalist design with a burst of orange and yellow lines extending from the letters. The cap is placed against a light gray background.
A stack of business cards on an orange background. The top card displays Continuum Equity Partners with a logo of intersecting colored lines. Contact details on the card include a name, address in Pittsburgh, PA, phone number, and website.

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