Distinguished Programs

Developing a brand story and building brand value for a leading national insurance Program Manager, specializing in tailored insurance programs for brokers and agents.

Client

  • Distinguished Programs

Sponsor

  • Aquiline

Sector
Service

Distinguished Programs is a leading national insurance Program Manager providing specialized insurance programs to brokers and agents. Their program expertise spans Real Estate, Community Associations, Hotels, Restaurants, Environmental and Fine Art & Collectibles.

When Distinguished acquired a new set of programs, they turned to us for a brand revitalization and a modernized website. They needed a unified, cohesive brand to equally represent their expanded offerings. Through close collaboration, we crafted a holistic strategy designed to enhance their brand identity and foster a more captivating online experience under an elevated, streamlined brand.

MonogramGroup’s collaboration with Distinguished started with qualitative and competitive research leading to the development of a visual identity, a refreshed website U/I design prototype, and marketing materials including a PowerPoint template, a Sales Sheet template, and stationery.

MARKET-SPECIFIC LOGOS
PRIMARY COLORS SECONDARY COLORS
Text graphic showing three lines of text. First line in blue reads Area Normal Bold. Second line in black, larger font reads Roboto Flex Regular. Third line smaller and in blue reads Roboto Flex Bold.
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THE NEW IDENTITY

The redesigned logo for Distinguished Programs embodies modern sophistication and clarity. By simplifying the design and incorporating a sleek, professional aesthetic, the new logo effectively communicates the brand’s elevated identity and commitment to excellence. The refined typography ensures the logo’s presence across various mediums, reinforcing brand recognition and conveying a cohesive visual identity that aligns with Distinguished Programs’ vision and values.

A white bottle with Distinguished written vertically in black next to a black polo shirt with Distinguished Programs embroidered on the chest pocket. Both items are displayed against a neutral background.

Website Concept

Screenshots of a website with different sections. Features images, text, and icons about real estate insurance programs, market specialization, and services. Includes visuals of a family, urban buildings, and various web navigation elements.

The new website prototype modernizes the Distinguished Programs brand while infusing it with professionalism and sleekness. With its clean design, the website now offers a user experience that is both intuitive and visually appealing. Featuring a streamlined layout, clear content, and responsive design, it ensures seamless navigation across all devices. This cohesive approach effectively communicates the brand’s values, fostering engagement and conversions.

Cover of a document titled Coverages Overview featuring a construction site with cranes and partially built structures. The design includes teal geometric shapes and the text Distinguished. Environmental & Construction.
Stylish restaurant interior with wooden tables and black chairs. A purple and white graphic design overlays parts of the image. Text reads Coverages Overview at the top and Distinguished Restaurants at the bottom.
A hotel lobby with elegant lighting and furnishings is featured on the cover of a document titled Coverages Overview from Distinguished Hotels. The design includes geometric blue and white elements.
Two people are viewing art in a gallery, one holding documents. They are seen from behind. The image features graphic elements with circles and text: Coverages Overview and Distinguished Fine Art & Collectibles.
Two real estate brochures are displayed. The open brochure features a building photo and text Coverages Overview. The closed brochure has a minimalist design with overlapping purple circles and text Distinguished Real Estate.

Marketing Collateral

The new collateral materials for Distinguished Programs streamline complex information into clear, concise, and easily accessible formats. PowerPoint templates, sales sheets, and stationery now effectively communicate key details, enhancing user understanding and engagement. This organization not only reflects the updated visual identity but also reinforces the brand’s professionalism and clarity.

A collage of professional presentation slides featuring various layouts. Slides include charts, text, business meetings, program overviews, and visually appealing graphics. Predominant colors are blue, black, and white, with the word Distinguished visible.

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