E78 Partners

Building a brand and creating brand value that elevates and communicates the boundless potential of a growing consulting powerhouse.

Client

  • E78 Partners

Sponsor

  • Further Global

Sector
Service

E78 Partners specializes in financial and technology consulting, with an emphasis on transformative change in businesses that have been acquired by private equity.

With the acquisition of several complementary firms to bolster their capabilities, the E78 Partners brand was primed for a reimagining of its positioning, message and design to more accurately speak to who they are today, and the firm they will be going forward.

With an approved brand idea of “delivering certainty” as a stake in the ground, MonogramGroup built a comprehensive messaging platform around the concept of “The Power of E.” This concept represents E78’s shared ability to harness expertise, technology and process to anticipate needs, confront challenges and seize opportunities before they appear.

This positioning accompanied a stream of content that reinforces the idea of E78 being a trusted ally, in the trenches with their clients with the expertise and experience to serve as a true resource, not just a vendor.

Coupled with a reinvigorated brand design, E78’s new program launched in the summer of 2024, enabling their talented professionals to sell more cohesively and with a greater emphasis on true partnership, not just service delivery.

Logo with a stylized orange star shape next to the blue text E78. Below, labels indicate Brandmark and Wordmark corresponding to the star shape and text, respectively.

BRAND DESIGN

The star, composed of three distinct parts, embodies the synergy of E78's operating units, symbolizing the convergence of ideas, methods, and guidance. Each segment resembles a check mark, evoking a sense of assurance. When united, they form half of a star, with a white ">" at the center, signaling our relentless pursuit of progress.

Multiple digital tablets display various pages of a business website, featuring sections on projects, team members, and company information, with a blue and orange color scheme and abstract designs.

BRAND DESIGN GUIDELINES

We developed a comprehensive, online usage manual and digital asset repository for every key component of the new E78 brand system, delivering ready access to all users and enabling them to follow easy-to-understand instructions that will ensure design consistency for the long term.

E78 Brand Film

E78 Recruitment Film
Five smartphones display various business and consulting apps. Screens show images, news, and text about consulting services and partnerships, with a photo of a man in a suit and an airplane with the logo Evelo Air visible.
Icons from left to right: a head with circuits, a hand holding a document with a circle, a profile of a head with a cube, an eye with circuitry, a sneaker with motion lines, and a light bulb surrounded by a decorative border.
A woman and a man are walking and talking down a hallway in a modern office. They both wear business casual attire. The hallway has glass walls, and there are blurred figures and office equipment in the background.
A man presents at a conference table surrounded by colleagues in a modern office. Two screens are on the wall, one with a blue graphic that reads The power of E. Laptops and notebooks are on the table.
A man in a suit and glasses sits at a desk in a dimly lit office, holding a smartphone and wearing earbuds. He is looking at a computer screen, with various office items like a coffee mug and a water bottle nearby.
A man is sitting in an office meeting room with E78 displayed on a screen behind him. He is holding a pen and listening to a woman across the table. Another screen shows a participant in a video call.
A woman in a red blouse works on a computer in a modern office. She is sitting at a desk with a laptop and a large monitor displaying a webpage. A coffee cup is on the desk, and bright daylight filters through a window.
A man in a dark suit and light shirt, smiling against a blurred blue-gray background.

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