E78 Partners
Building a brand and creating brand value that elevates and communicates the boundless potential of a growing consulting powerhouse.
E78 Partners specializes in financial and technology consulting, with an emphasis on transformative change in businesses that have been acquired by private equity.
With the acquisition of several complementary firms to bolster their capabilities, the E78 Partners brand was primed for a reimagining of its positioning, message and design to more accurately speak to who they are today, and the firm they will be going forward.
With an approved brand idea of “delivering certainty” as a stake in the ground, MonogramGroup built a comprehensive messaging platform around the concept of “The Power of E.” This concept represents E78’s shared ability to harness expertise, technology and process to anticipate needs, confront challenges and seize opportunities before they appear.
This positioning accompanied a stream of content that reinforces the idea of E78 being a trusted ally, in the trenches with their clients with the expertise and experience to serve as a true resource, not just a vendor.
Coupled with a reinvigorated brand design, E78’s new program launched in the summer of 2024, enabling their talented professionals to sell more cohesively and with a greater emphasis on true partnership, not just service delivery.
The star, composed of three distinct parts, embodies the synergy of E78's operating units, symbolizing the convergence of ideas, methods, and guidance. Each segment resembles a check mark, evoking a sense of assurance. When united, they form half of a star, with a white ">" at the center, signaling our relentless pursuit of progress.
We developed a comprehensive, online usage manual and digital asset repository for every key component of the new E78 brand system, delivering ready access to all users and enabling them to follow easy-to-understand instructions that will ensure design consistency for the long term.
E78 Brand Film
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