I Squared

Evolving one of the world’s largest institutional investors in infrastructure.

Client

  • I Squared

Sector
Service

With offices in 9 cities on 5 continents, they are among a handful of global firms competing for capital and investment opportunities at the highest levels.

While the firm grew exponentially over its first 11 years, they had virtually no branded presence to match their category leadership. To build that out and plan for the next decade of growth and success, I Squared engaged MonogramGroup to create a strategic brand foundation across every touchpoint.

Our scope covered primary research and complex message development, brand design evolution and expansion, full website development, marcom templates and social media templates.

The process was highly collaborative, with MonogramGroup and I Squared working closely at every step to remain aligned with I Squared’s overarching mission and vision. Through creativity and dedication, the reimagined I Squared brand is positioned for a promising future in the ever-evolving, complex and highly infrastructure sector.

BRAND DESIGN

The dynamic upward moving “I” represents improved infrastructure and the individuals that unite together with purpose to help make it happen. I Squared transforms, striving relentlessly to solve complex challenges, create value, and inspire trust.

Logo of I Squared features a stylized lowercase i on the left with a blue dot. The text I SQUARED is in bold blue capitals, aligned horizontally to the right of the icon.
Two smartphones displaying a website for i Squared, highlighting energy sector investment. The screens show images of an industrial plant and wind turbines with text about mid-market experience and investment strategies. The phones are angled against a dark background.

WEBSITE

Bold. Innovative. Daring. The new website features large video and photo backgrounds with large cap headlines to create a strong first impression.

A series of slides from a brand guidelines presentation with images of wind turbines and text about mission, values, horizontal format, color palette, and fonts. An iPad displays similar content.
A long exposure shot of a bridge at night with light trails from vehicles. The sky has a gradient of blue to purple with streaks of clouds. The bridge curves elegantly, illuminated by streetlights, and a body of water is visible below.
A collage of four portraits, each with a different person smiling. Backgrounds feature a wind farm and solar panels, each with the text, INFRASTRUCTURE TRANSFORMED. The images are branded with I SQUARED.
A blue cube with I SQUARED and a logo hovers on a grassy courtyard surrounded by modern buildings. Three people walk nearby, one in a white shirt and two blurred figures in motion. Tall trees and benches are present.
Four Instagram-style posts from I Squared. First has a blurred motion image with text Imagine what infrastructure could be. Second shows a dam with text Smart infrastructure begins at I Squared. Third has a portrait of a man. Fourth shows a bridge.
A digital presentation with multiple slides displayed. One slide features the text Infrastructure Transformed over an image of a road. Another shows charts and text, while others contain tables, graphs, and business-related content.
Image of four employee ID cards, each displaying a photo of a person, with a blue lanyard attached to one card. The lanyard is branded with SQUARE. Cards have white text on a blue background.

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