Photography
Over the course of two shoots, we captured both lifestyle and product photography aimed to capture the aspirational lifestyle empowered by LifeFitness equipment, and being mindful of inclusivity and equity.
Life Fitness
Reimagining the world’s largest brand in exercise equipment, who is sold in more than 70 countries to hotels, fitness clubs, hospitals, military facilities, and universities.
After losing market share and having margins eroded by competitors, Brunswick installed new leadership looking to reimagine their global brand and selling strategies. MonogramGroup developed a new brand strategy, positioning, and message platform based on the psychographic drivers and end benefits of the brand’s primary users – not the purchasing decision makers or customers.
Our content and toolkit development covered a full spectrum, from a new brand design system to full audience-specific messaging, trade show branding, and internal collateral across multiple touchpoints.
Within two years, the new brand content and selling strategies had resulted in $100 million in incremental sales worldwide.
Marketing COLLATERAL
We built a substantial library of brand assets including a 50-page brand manual, 250-page product catalog, POS material for retailers, product sales literature, and more.
