Prospect Partners

Strengthening the brand and digital presence of a Chicago-based private equity firm focused on long-term platform building with pre-middle market entrepreneurs and family-owned companies.

Client

  • Prospect Partners

Sector
Service

Amid a leadership transition with no formal marketing communications effort and an extremely outdated brand, Prospect Partners engaged MonogramGroup to reimagine the story of its next chapter of success. We conducted deep qualitative research by interviewing I-bankers/business brokers, LPs, and management teams to ascertain core strengths, differentiators, and opportunities for growth.

With these inputs in hand, we established an ownable position, messaging strategy, and brand design system built around the firm’s passion and experience in working with up-and-coming, entrepreneur-led businesses that have the potential for high growth. We built a highly customized WordPress website showcasing various web animation features, original and portfolio company photography, an elegant design system, and distinctive messaging with a unique voice.

Prospect Partners is now equipped with a best-in-class brand and an arsenal of revamped marketing collateral to re-introduce themselves to their markets.

ICON

A symbol that marries the firm’s “entrepreneurial IQ” with their propensity to partner with high-potential companies. The new logo is simple but abstract in its appearance; is it a sail, a handshake, a boomerang, wings, or something else entirely? Regardless of interpretation, what’s not for debate is that it’s a memorable symbol that depicts partnership and collaboration.

Two men are talking in an industrial setting, with the text Gain access to Capital, Strategy & Resources. The image includes Lets Talk Potential and Prospect Partners branding. Three variations are shown with different layouts.
A group of three people smiling and discussing around a laptop. The screen shows the website of Prospect Partners with the text We speak entrepreneur. A mobile overlay displays a success story labeled 05 ProClip.
A collage of various website pages showcasing business-themed content. The images display people in professional settings, graphs, and text sections. The color scheme includes blue, orange, and white, with layouts featuring text and images.
A black water bottle with Prospect Partners and a blue, white, and orange logo is next to a close-up of a blue fabric shirt pocket, also displaying the same logo and text.
A collage of presentation slides from a corporate deck, displaying graphs, text, and images of people. The slides cover topics like market analysis and services within a business context, featuring blue and white themes.
Four people are standing and conversing in a busy workshop setting. Various tools and parts are visible in the background. The focus is on three men smiling and chatting near a workbench, while a woman works nearby.
A person holds a spherical object made of stacked AA batteries with white tops, facing the camera. The batteries are arranged in concentric circles, and the background is blurred.
Two men walking and talking in an office hallway. One wears a light gray vest over a white shirt, the other a dark zip-up jacket. They appear engaged in conversation, with lockers and glass doors in the background.
A person wearing a face mask and safety goggles works on a conveyor belt in a factory setting. They are adjusting components on white metal frames, surrounded by various tools and equipment. Other workers are visible in the background.
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