PSP Partners

Building a brand backed by durable businesses and real estate assets that drive innovation, job growth, and opportunity.

Client

  • PSP Partners

Sector
Service

PSP Partners is a diversified global investment firm that leverages unique relationships, resources, and perspectives to build durable businesses.

MonogramGroup was initially retained by PSP Partners in 2019 for branding and a Squarespace website. After significant growth, PSP Partners has evolved and grown on several fronts, resulting in the firm re-engaging us to lead qualitative research and further refine their strategic roadmap.

In addition to generating a new messaging strategy, MonogramGroup was tasked to develop a robust WordPress website featuring original photography, enhanced animation, and expanded content. We streamlined brand visuals and delivered a more polished user experience. Moreover, we developed a library of collateral assets to bolster PSP Partner’s go-to-market efforts.

The new website launched in March 2023, showcasing the firm’s prestigious brand at an impressive level, yielding longer user engagement and higher conversion.

Logos for PSP Partners and its divisions. The main logo features the letters PSP next to a bar chart icon and the word Partners. Below are logos for PSP Capital, PSP Growth, PRG Pritzker Realty Group, and PSP Asset Management.
A typography and color scheme guide features Utopia Std and Proxima Nova fonts. The colors include Reflex Blue, Orange 021, and Cool Gray 10, with specified percentages for each. Font usage and corresponding colors are detailed.
A grid of icons: puzzle pieces, weighing scales, people, recycling symbol, two gears, a diamond in a hand, and a check mark in a gear. Each icon appears twice, in orange/blue on dark blue circles or outlined in dark blue/orange on a dark background.
A stack of business cards with the top one displaying the PSP Partners logo, and contact details for Jane Doe, Chief Investment Officer. The left side features an abstract, colorful design. The address is 444 West Lake Street, Suite 3500, Chicago, IL. A blue mug with an orange rim and a colorful wave design. It features the text PSP PARTNERS alongside a simple geometric logo. The mug is placed on a light-colored table surface.
A collage of slides from a presentation. The centerpiece slide reads, Were in the business of building opportunity. Other slides display charts, text, and images of people in professional settings.

DAY IN THE LIFE PHOTOGRAPHY

We planned and produced a library of high quality photos assets that captured the humanity and warmth exuded by their company culture and team members.

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