PSP Partners

Building a brand backed by durable businesses and real estate assets that drive innovation, job growth, and opportunity.

PSP Partners is a diversified global investment firm that leverages unique relationships, resources, and perspectives to build durable businesses.

MonogramGroup was initially retained by PSP Partners in 2019 for branding and a Squarespace website. After significant growth, PSP Partners has evolved and grown on several fronts, resulting in the firm re-engaging us to lead qualitative research and further refine their strategic roadmap.

In addition to generating a new messaging strategy, MonogramGroup was tasked to develop a robust WordPress website featuring original photography, enhanced animation, and expanded content. We streamlined brand visuals and delivered a more polished user experience. Moreover, we developed a library of collateral assets to bolster PSP Partner’s go-to-market efforts.

The new website launched in March 2023, showcasing the firm’s prestigious brand at an impressive level, yielding longer user engagement and higher conversion.

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Scott Markman

Founder, President

smarkman@monogramgroup.com

Lou Petrongelli

Business Development Lead

lpetrongelli@monogramgroup.com
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