MonogramGroup

QMi, a portfolio company of Prospect Partners, is a leading security-driven innovation manufacturer that provides security shutters, security cases and exit doors for commercial and residential applications across the nation.

Needing a brand on par with its industry-leading status, QMi enlisted MonogramGroup to modernize and reimagine its brand strategy, messaging, website, and marketing collateral assets.

Our engagement commenced with an exhaustive due diligence phase in which we conducted in-depth internal and external interviews and reviewed competitors’ websites and social media accounts. With all inputs in hand, we generated informed, objective brand messaging and strategy recommendations. Once approved, we explored several visual identity systems before landing on a lockup with the “I” lowercase in “QMi,” signifying the importance of innovation.

With the new brand messaging, positioning, and visual identity in place, we revamped QMi’s marketing collateral suite. Additionally, we designed and programmed a robust, user-friendly WordPress website that works seamlessly across mainstream devices and browsers.

QMi’s new website launched in September 2024, and we are eager to see the impact the reimagined brand will have on the market!