QMi

Developing brand value for a cutting-edge security manufacturer within a private equity portfolio.

Client

  • QMi Security Solutions

Sponsor

  • Prospect Partners

Sector
Service

QMi, a portfolio company of Prospect Partners, is a leading security-driven innovation manufacturer that provides security shutters, security cases and exit doors for commercial and residential applications across the nation.

Needing a brand on par with its industry-leading status, QMi enlisted MonogramGroup to modernize and reimagine its brand strategy, messaging, website, and marketing collateral assets.

Our engagement commenced with an exhaustive due diligence phase in which we conducted in-depth internal and external interviews and reviewed competitors’ websites and social media accounts. With all inputs in hand, we generated informed, objective brand messaging and strategy recommendations. Once approved, we explored several visual identity systems before landing on a lockup with the “I” lowercase in “QMi,” signifying the importance of innovation.

With the new brand messaging, positioning, and visual identity in place, we revamped QMi’s marketing collateral suite. Additionally, we designed and programmed a robust, user-friendly WordPress website that works seamlessly across mainstream devices and browsers.

QMi’s new website launched in September 2024, and we are eager to see the impact the reimagined brand will have on the market!

Logo of QMI featuring a stylized blue geometric design on the left and the letters QMI in bold, black font on the right. Logo for QMi Security Innovations with QMi in bold black letters. The words Security Innovations are in italicized gray below. A geometric design with blue, gray, and orange shapes is to the right of the text.

IDENTITY AND BRAND GUIDELINES

The new QMi logo consists of two foundational elements: the word “QMi” and the brand symbol. Together, these components signify the company’s expertise in security-driven innovation.

A collection of digital pages displaying brand guidelines titled QMI. The layout includes sections with text blocks, diagrams, and color samples. Each page has a consistent design theme with dark backgrounds and colorful geometric shapes.
A collection of digital pages displaying brand guidelines titled QMI. The layout includes sections with text blocks, diagrams, and color samples. Each page has a consistent design theme with dark backgrounds and colorful geometric shapes.
qmi-tablet
A webpage for QMI, a security company, highlighting residential and business security solutions. It features product descriptions, a testimonial, security glazing information, and contact details. The webpage uses a clean design with images and text sections.
A webpage for QMI, a security company, highlighting residential and business security solutions. It features product descriptions, a testimonial, security glazing information, and contact details. The webpage uses a clean design with images and text sections.
Two smartphones display a security companys website. One screen shows a home security page, while the other displays a menu with options like Products, Commercial Security, and Residential Protection. The background is black, highlighting the devices.

SOCIAL MEDIA

We designed a set of customizable social media templates that empower QMI to create cohesive and engaging campaigns. These templates provide a consistent visual identity while allowing flexibility for various messaging needs, ensuring QMI can effectively communicate with its audience across platforms.

Three social media posts from OMI Security Solutions with abstract designs and building images. Text includes, Leading Security Innovation, Protecting What Matters Most. Background is a soft focus, white geometric pattern.
Signboard displaying the QMi Security Innovations logo with colorful geometric shapes on a dark background, mounted on a modern glass building.

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