Shamrock Environmental
Generating brand value for a Southeastern US wastewater treatment and environmental portco.
Shamrock Environmental, a portfolio company of CenterOak Partners, treats wastewater throughout the Southeastern US. Shamrock also has a business unit that engages in environmental construction projects such as stream restoration or landfill construction.
After acquisition, CenterOak Partners made it a priority to enhance the online presence of both business units to further generate leads and revenue while leveraging the equity in their existing brand.
We worked with the client to clarify their brand message before beginning creative development. The approved message: “We run towards problems and figure out how to make it happen the right way” – conveys Shamrock’s relentless availability and lightning-fast turnaround on client emergencies. Wastewater cannot wait, and Shamrock has built their reputation on responsiveness and compliance with all industry regulations.
Shamrock’s corporate website launched in October 2021 and the construction website launched in December 2021. The results have been well-received across the board, and they look forward to going to market with the new toolkit to immediately advance their growth goals.
Shamrock Overview
The four related videos we produced accomplished various messaging objectives for both Shamrock and CenterOak: a company overview, an operational deep dive, a recruiting video and a management testimonial reflecting on the experience of partnering with CenterOak.
Our engagement was ultimately much more than two websites. We also orchestrated an extensive photo to ensure the websites and all marketing materials had a clear, distinct message with best-in-class production values.
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