Brand Creative

Playbook: Phase 2

We create an outward expression of how your brand looks, sounds, acts and feels, and then flex it across every facet of your business – both inside and outside the organization.

BRAND NAMING

What’s in a name? A lot.

Having the right name adds authenticity, professionalism, differentiation and memorability to your brand. Instead of scribbling names on a cocktail napkin, we use a thorough, thematically driven naming process to arrive at the right name that will position your brand for years to come.

Brand Design

Be recognized. Be remembered.

We believe that brand is DNA, and it comes to life with its visual presence across every touch point, every platform, every experience. That starts with design based on a brand foundation that is strategic, flexible and timeless.

DESIGN SYSTEM OFFERINGS

Logo
If you want a logo that is smart, sophisticated, timeless and let’s face it... cool, you’ve come to the right place. Developing a unique, powerful symbol for your brand is both art and science, and every detail matters. By the way, it also has to unfailingly work on a smartphone at ½ inch across.
Brand Design System
From typography to a color palette, from patterns and icons to photography and video guidelines, we’ll create a cohesive visual language unique to your brand.
Brand Guidelines
Consider this your owner’s manual, as well as your holy grail. We ensure you understand and are comfortable with how your brand should present across all touchpoints, as well as what NOT to do, making it easy for individual users and production partners to adhere to the rules of the road.
Brand Video & Photography
In today’s world, content consumption is insatiable, and brands have to find efficient ways to create and stay relevant across multiple platforms. We’re equipped to produce both cinematic, high quality brand films, as well as smart and scrappy social-first content.

WEBSITE

First impressions matter. You get ten seconds.

As your front door to the world, we invest substantial time in strategic planning, creative development and proven technical experience to ensure all visitors receive a superior user experience and can find the information they are seeking.

WEBSITE OFFERINGS

Sitemapping
Say goodbye to clutter and hello to optimized journeys. Our team creates thoughtful, strategic, SEO-driven site maps designed to make sense from a user and business perspective.
Wireframe Design
Our website design wireframes are crafted with a focus on information flow, user experience and lead generation, ensuring your audience stays engaged and conversion rates are maximized.
Website Programing
Each website is powered by MonogramGroup. Utilizing  approved wireframes, we develop custom WordPress  themes for our clients, ensuring a simple and user-friendly  backend for updating content.
Website Quality Control
Every website we build undergoes a comprehensive, rigorous quality control process, where we meticulously verify all design, content, links and more across multiple devices and browsers to ensure your brand is presented accurately – every single time.