MonogramGroup

We develop brands from the ground up, covering naming, logo development, story telling, website builds and much much more, enabling your company to go to market as a leader on Day One.

For existing brands that have significant challenges or big new opportunities, change can be scary –  until it isn’t. We'll help you rebuild strategically, thoughtfully, efficiently and stronger than ever.

When a company is in need of a more nuanced, but important, shift in overall positioning and perception to seize growth opportunities, we help you retool from the outside in – taking important cues from your key internal and external audiences and the market around you, developing refined messaging, visual identity and other core sales & marketing components to go to market.

We’ll organize your brands, creating a clear path for a structured, reconciled framework based upon commonly used brand architecture models, so that your information hierarchy, design system and library of shared content are in place - allowing flexibility for local market presence and expansion as your company continues to evolve.

“Out with the old, in with the new” isn’t always the best path when it comes to brands, especially in a rollup model. If an existing brand has market equity and can add value within a larger platform, we will work with you to keep that brand while elevating it to market leadership. But if it’s determined to move on from that brand, we can also manage that with a proven, detailed playbook.

We understand the nuance, emotion investment and personal sensitivities around sunsetting an existing or acquired brand when the time comes. From a wealth of experience, we’ve developed a detailed playbook for each brand that needs to be retired or merged into the ongoing brands.

We’re big believers in letting the market tell us what they know, need, prefer and act upon – including a range of internal and external constituencies – as the foundation of our insights and recommendations. So we always start with in-depth qualitative research to inform our strategic process.

It’s critical we examine how your brand goes to market today to enable us to make thorough, actionable recommendations for the reimagination going forward. So we review websites, sales material, videos, imagery, trade show presence, swag, social media and more to absorb what’s in market today.

We unpack the competition – from assessing their brand strengths and weaknesses to market positioning, value proposition and more, identifying opportunities for category differentiation and leadership for your brand.

We collaborate with our longtime strategic partner Pilot Digital to realize your full SEO potential – applying best practices to understand every consideration of your keyword market, competitor strategy, analytics configuration, and opportunities to optimize.

We find your greatness – our team are experts at identifying and building upon what makes a brand unique and valuable to both its internal and external audiences.

Together we’ll define your brand’s values, identity, and key messages, establishing the language and messaging hierarchy to communicate it to the world.

We'll create your brand’s unique personality, tone, and style, allowing you to effectively engage your audience on a deeper level.

Once the brand foundation is established, we bring your brand to life through naming, trademarks, design, ideation, website, presentation decks, brand video, photography, and more.