Dan Bauer

Senior Director of Research & Strategy

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Dan is a Chicago-based marketing expert whose insights and impact span more than 45 years. Dan has provided strategic guidance for over 70 companies across 30 industries. His past employers and clients range from Citibank and MasterCard International to bold startups and mid-size businesses. He founded and led The MBA Exchange, an education consulting firm that ranked among the Inc. 5000 as one of America’s fastest-growing private companies.

A Harvard MBA graduate, Dan brings a powerful perspective to MonogramGroup’s clients that combine business strategy, competitive analysis, and communications savvy. His ability to discover, analyze, and leverage factors that define brands and drive profitability makes him an invaluable asset. Dan has worked with MonogramGroup, first as a client and later as a colleague, since 1998.

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