Elizabeth Cohen

Senior Director of Research & Strategy

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Elizabeth Cohen is a brand strategist, innovator and insights guru with a mission of helping marketing and business leaders use strategic insights to fuel brand growth and sustainable market performance. Her clients include mid-market companies on the path to $100MM+ and legacy brands in the Food, Beverage, Beauty & Wellness sectors.

Elizabeth’s corporate career spanned 20+ years in marketing, strategy and innovation leadership roles for CPG Food & Beverage companies (Kraft, PepsiCo, Sara Lee, Hostess) and PE-backed, fast moving beauty. Over her career she’s led brands from $50-500M and delivered $100M+ in incremental revenue from innovation, all grounded in market and consumer trends and insights.

Elizabeth sits on the Board of Directors of Impact Global Health Alliance, a non-for-profit organization delivering preventative and life-saving health care to women and children worldwide. She also coaches in her local high school’s “Shark Tank style” Incubator class. Her passions include movies, reading, hiking, dog-walks with her golden doodle, and gaining first hand insight into Gen Z through her two sons.

Elizabeth holds an MBA from University of Chicago Booth and a BA from the University of Michigan.

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